Big Experience. Practical Marketing.
We believe marketing should be clear, useful, and connected to the way your business actually works.
Traverse City Marketing Co. brings senior-level strategy, creative thinking, and technology together to help businesses make smarter marketing decisions and move good ideas forward.
The Overstory
Traverse City Marketing Co. brings decades of experience in marketing, brand strategy, creative, technology, and business growth to Northern Michigan and beyond.
Our work includes brands such as Jeep, Land Rover, Orient-Express, Kimberly-Clark, NVIDIA, and Thompson Hotels.
We partner with owners, executives, and marketing leaders to strengthen brands, set priorities, and move businesses forward. The approach is personal and collaborative, drawing on trusted local creative and production talent and relationships built over time.
The Team
Good Work Takes Good People
Real projects, real challenges, and the results that followed. Built around the people and expertise each project actually needs.
Kevin Hopp - Founder
Kevin leads strategy, brand positioning, marketing planning, and overall client direction. He works closely with business owners and leadership teams to identify priorities, solve marketing challenges, and keep the work focused on meaningful business goals.
RC Paschke - B2B Strategy
RC supports strategic planning and helps turn business goals into clear, actionable marketing direction. His role is focused on helping clients think through opportunities, priorities, and the decisions that move the business forward.
Patrick Carron - Technology
Patrick brings the technical side of the work to life, helping connect strategy with websites, digital platforms, systems, and technology solutions that support the broader marketing plan.
Get Started
Good Marketing Starts with
a Good Conversation
Whether you’re trying to grow, solve a specific marketing problem, explore AI, or simply figure out what to do next, we’d be glad to hear what you’re working on.