Crowd enjoying an outdoor summer festival in the park

Build a Sponsorship Program
Brands Want to Invest in

Create stronger partnerships with the right strategy, materials, and approach.

Sponsorship Starts With the Right Story

Successful sponsorship is about more than asking companies for money. Sponsors need to understand your audience, your value, and why the partnership makes sense.

We help events, nonprofits, community organizations, tourism groups, and other organizations build sponsorship programs that are clear, professional, and easier to take to market.

From sponsorship packages and pitch decks to prospecting systems and activation planning, we help put the pieces in place so you can approach potential partners with confidence.

Apple crate and tree illustration — Cultivate the right sponsors, raise the value

Sponsorship Services

Strategy
Build a clear sponsorship approach around your event, audience, goals, and the types of partners you want to attract.
Valuation
Determine what your sponsorship opportunities are worth and create packages that offer meaningful value to potential partners.
Presentation Design
Create a professional presentation that clearly communicates your audience, opportunities, benefits, and overall value.
Prospecting Systems
Organize sponsor outreach with a CRM and build a repeatable process that moves prospective sponsors from interest to partnership.
Branding + Marketing
Strengthen the way your event or organization is presented so potential sponsors see a credible, well-marketed opportunity.
Activation Planning
Create ways for sponsors to connect with your audience before, during, and after the event in ways that feel useful and relevant.
Marketing Collateral
Develop one-sheets, digital materials, email templates, signage concepts, and other tools that support sponsor outreach and fulfillment.
Sponsorship Collateral
Get experienced guidance as you build a new sponsorship program, improve an existing one, or work through a specific challenge.

Festival tents on a summer day in Traverse City

Case Studies

Our Work in Real Time

Real projects, real challenges, and the results that followed. A closer look at how strategy and execution come together for the businesses we work with.

2D Sports
Traverse City Marketing Co. led sponsorship strategy and development for 2D Sports, including audience and asset analysis, valuation, activation ideation, and sponsorship packaging. The work included sponsor presentations, pitching, follow-up, and development of the Marucci partnership valued at more than $300,000 in in-kind support. A prospecting framework was also built using Apollo to identify potential sponsors, decision-makers, and outreach opportunities for future partnership growth.
Damballa
Traverse City Marketing Co. helped develop Damballa Afro-Caribbean Music Festival from concept toward an executable festival business, with work spanning budgeting, staffing, vendor and venue planning, website strategy, sponsorship, VIP experiences, and event operations. Sponsorship work included package development, asset evaluation, activation concepts, prospecting, sales strategy, Apollo-based decision-maker research, cost negotiation, and sponsor fulfillment and ROI planning.
Neway Works
Traverse City Marketing Co. developed sponsorship materials and event messaging for Neway Works across its annual “Let’s Shine” Charity Gala and golf event. The work focused on sponsorship decks, event collateral, sponsor-facing messaging, and overall presentation of the organization’s mission and value to potential partners, supporting fundraising efforts that generated more than $200,000 in donations.

TCM Journal

Field Notes

Thoughts gathered along the trail between work, creativity, and everyday life. A candid look at the ideas, challenges, and day-to-day work behind Traverse City Marketing