Autumn hillsides and orchards above Grand Traverse Bay

Practical AI Solutions:
For Real Businesses

Use AI to save time, improve everyday work, and help your team make better decisions.

Put AI to Work Where it Matters

You don't need to transform your entire business overnight to benefit from AI. Often, the best place to start is with one repetitive task, slow process, or missed opportunity.

We help you identify where AI can make a practical difference, then build or implement solutions that fit the way your business already works.

From custom AI assistants and workflow automation to team training and marketing systems, the goal is simple: make useful technology easier to understand and easier to put to work.

Cherubs, grapes, and wine bottle illustration — Keep the craft. Improve the workflow.

How You Can Use AI

AI Opportunity Assessment
Identify the areas of your business where AI could save time, improve efficiency, or create the most value.
Custom AI Assistants
Create AI assistants built around your business knowledge to support customer service, sales, recruiting, operations, or internal teams.
Marketing AI Integration
Use AI to make research, content development, campaign planning, reporting, and other marketing work faster and more efficient.
Workflow Automation
Reduce repetitive work by connecting AI with the tools and processes your team already uses.
AI Recruiting Tools
Build practical recruiting tools that help identify candidates, answer common questions, and make the hiring process more efficient.
Team AI Coaching
Help your team understand which AI tools are useful, how to use them well, and where they fit into everyday work.
AI Knowledge Bases
Turn company documents, procedures, policies, and other information into searchable resources your team can use more easily.
AI Content Systems
Create repeatable AI-supported systems for email, blogs, social media, proposals, sales materials, and other recurring content needs.

Case Study: eFund Insurance

Smarter Recruiting Starts Before the Interview

Traverse City Marketing Co. helped eFund Insurance turn its website into the front end of a smarter recruiting system designed to identify stronger sales candidates earlier in the process.

Working with Dotlogics as the technology partner, the project included candidate journey mapping, screening questions, AI-assisted scoring logic, applicant routing, and ADP workflow integration. The system was built around traits such as coachability, resilience, communication, accountability, and phone-readiness.

The result is a more scalable recruiting platform that helps eFund spend less time sorting through applicants and more time engaging the candidates most likely to succeed. The next phase expands that foundation into customer lead generation, connecting recruiting infrastructure with broader business growth.

eFund Insurance team members talking in the office

TCM Journal

Field Notes

Thoughts gathered along the trail between work, creativity, and everyday life. A candid look at the ideas, challenges, and day-to-day work behind Traverse City Marketing