Red barn, white fences, and an autumn maple on a Northern Michigan farm

High impact marketing
One project at a time

Focused marketing support for the projects, campaigns, and opportunities that need attention now.

No Retainers. Just Results.

Not every marketing need calls for an ongoing engagement. Sometimes you have a launch coming up, a campaign that needs direction, a website that needs work, or an idea that simply needs to get moving.

Our Tactical Programs are designed to help you tackle specific priorities with experienced strategy and hands-on support—without a long-term commitment.

From seasonal campaigns and lead generation to landing pages, brand updates, and event marketing, we help you move projects forward with a clear plan and practical execution.

Typewriter, log, and axe illustration — Good ideas put to work

How We Help

Local SEO
Improve your visibility in local search and help more nearby customers find your business.
AI Coaching
Learn which AI tools actually make sense for your business and how to use them in practical, everyday ways.
Sensory Marketing Audit
Take a closer look at how your brand uses sight, sound, taste, touch, and scent to create a stronger customer experience.
Brand Refresh
Refresh your messaging, positioning, logo, tagline, or key website copy so your brand better reflects where your business is headed.
Lead Magnet
Create a useful guide, checklist, or other downloadable resource that helps attract leads and start new customer relationships.
Landing Page
Improve an important page so it communicates more clearly, supports your goals, and gives visitors a better reason to act.
Event Marketing Program
Build a focused marketing plan for your event, including messaging, promotion, social content, signage, and other key materials.
Seasonal Programs
Create timely campaigns around holidays, tourism seasons, special events, or other important moments for your business.

Case Studies

Our Work in Real Time

Real projects, real challenges, and the results that followed. A closer look at how strategy and execution come together for the businesses we work with.

Cypress Capital Group
Traverse City Marketing Co. led a brand and digital transformation for Cypress Capital Group, including website redesign, positioning, local SEO, partnership development, and HubSpot coaching. The strategy improved first-page visibility in Silicon Valley and reduced paid media costs by roughly 50% through a Houzz partnership, while strengthening the company’s appeal to an affluent residential audience.
Neway Works
Traverse City Marketing Co. developed marketing and event strategy for Neway Works, a Detroit-area nonprofit serving student athletes through mentoring, academic support, wellness resources, scholarships, and sports programming. The work included positioning and messaging for the annual “Let’s Shine” Charity Gala and golf event, sponsor and donor communications, media-partner integration, and campaign development that supported fundraising efforts generating more than $200,000 in donations.
Hilton Parker Law
Traverse City Marketing Co. led marketing strategy for Hilton Parker Law across brand, digital, events, B2B outreach, and thought leadership. The work included coordinating with a PR firm around the firm’s involvement in a case before the Ohio Supreme Court, developing B2B initiatives, and expanding attorney visibility through CLE speaking and educational opportunities. The strategy strengthened market presence, improved lead quality, and contributed to increased demand that allowed the firm to raise its rates twice in one year.

TCM Journal

Field Notes

Thoughts gathered along the trail between work, creativity, and everyday life. A candid look at the ideas, challenges, and day-to-day work behind Traverse City Marketing