Land Rover and horse on a Traverse City estate

Marketing that moves you forward.

Smart strategy. Practical support. Marketing that helps you make better decisions, reach the right people, and keep growing.

Experienced Marketing Leadership, Without the
Full-Time Hire

Traverse City Marketing Co. works alongside businesses that need experienced marketing guidance and help getting things done.

We bring strategy, creative thinking, and hands-on support together—helping you focus your marketing, make smarter decisions, and move important initiatives forward.

Whether you're building your marketing from the ground up or trying to get more from what you already have, we meet you where you are.

Big thinking for business up north — 45 degrees north

We work with businesses that
are ready to grow.

From wineries and hospitality companies to manufacturers, professional services, and growing local businesses, we help organizations turn marketing into a stronger part of the business.

No unnecessary complexity. No recommendations that sit on a shelf. Just thoughtful strategy, practical execution, and a clear path forward.

Marketing Built Around Your Goals

Strategic Partnerships

Strengthen your brand, align marketing with business goals, and use data and measurable results to drive revenue and move the business forward.

Clear priorities | Stronger execution | Better results

I'm ready for long-term growth

Tactical Engagements

Focused marketing projects for campaigns, launches, lead generation, brand improvements, and other priorities that need to get done.

Bring ideas to life | Build momentum | Finish what matters

I have a project in mind

AI Business Integration

Practical ways to use AI across your marketing and business to save time, improve how you work, and create new opportunities.

Capitalize on where AI can actually help

I'm ready to explore AI

Sponsorship Strategy

Build stronger sponsorships with smarter positioning, prospecting, creative materials, activation ideas, and outreach.

Attract sponsors | Create strong partner value

I'm ready to attract sponsors

TCM Journal

Field Notes

Thoughts gathered along the trail between work, creativity, and everyday life. A candid look at the ideas, challenges, and day-to-day work behind Traverse City Marketing